Real Estate Video
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Written by Jay Williams
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Tuesday, 14 August 2007 |
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Susan, a writer for The New York Times, needed to sell her NYC apartment. Videographer Teddy Stoecklein was found on WellcomeMat and hired to shoot the video. After Susan listed her property with real estate agent Doug Heddings, the video was viewed by an Italian woman who only viewed the video twice before scheduling a physical appointment. The woman couldn’t decide whether or not to put an offer on the property, so she decided to send the video link to her family in Italy. The video was then viewed three more times by her family. With the help of WellcomeMat and her family, the woman decided to put a contract on the $800,000 apartment at list price. The apartment sold after being viewed only five times. Now that’s the power of online real estate video.
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Last Updated ( Friday, 11 January 2008 )
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Written by Jay Williams
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Sunday, 24 June 2007 |
 For months, since Steve Jobs unveiled the iPhone, buzz has been building. A few choice people already have them. But next Friday, June 29, the iPhone becomes widely available in the U.S. And it is going to be very compatible with Google applications. And this could be good for real estate technology. Google maps is the one application that comes immediately to my mind when I think of compatibility with real estate. But iPhone is also very ready for AJAX, that convenient way of interaction on the Internet. ZDNet reports on some of the capabilities of the iPhone, especially with regard to how it will interact with AJAX:
Enterprises could create applications
in Ajax and run them on any device they choose, including the iPhone,
without any need for the time-consuming coding normally required to
port applications onto different devices.
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Last Updated ( Sunday, 24 June 2007 )
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Fig Video High Definition Video |
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Written by Web Master
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Saturday, 12 June 2004 |
 High Definition digital video tours are designed to make viewing properties across the internet easy and rewarding. Walk through video tours are your virtual open house, allowing prospective buyers to preview your home for sale on the internet. Realtors and sellers have discovered online video sites as a powerful new tool in a housing market that's increasingly friendly to buyers — and it's a trend that's saving everyone time.The fig rig allows us to walk through your property or business with smooth motion, capturing the feel and flow with a "reality tour" video, not a "virtual tour". State-of-the-art, interactive online virtual real estate tours with narration and background music. Professionally produced community highlight videos covering all aspects of the communities where your properties are located. View a sample home listing: Wellcomemat Sample Listing. Click here for a Video Tour pop-up player |
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Last Updated ( Friday, 13 April 2007 )
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Video Tours are The Future of Real Estate Marketing & Local Business Advertising |
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Written by Jay Williams
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Wednesday, 07 July 2004 |
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Put out your WellcomeMat! No, Wellcome is not a typo! Wellcomemat.com has been referred to as the “YouTube of real estate,” enabling anyone to upload video about a property they are trying to sell. We think the world will be a better place when anyone can view the world’s interiors/exteriors from their favorite chair. Team WellcomeMat has had many, many conversations with people about the difference between video and virtual tours. Instead of taking the time to write negative things about virtual tours (we wouldn’t have much to talk about if you choose virtual tours over video), I would rather speak to the strengths of video:  -Video brings an entire space together (rather than segmenting spaces into pivot points)
-Video invokes emotion into viewers
-If done right, video has personality…or shall we say “AHA!” A great example!
AHA-first identified by Stephanie Rosenbloom of the New York Times-is the moment that each of us have when we have found our next place to live or do business: it takes effect almost instantaneously, it has everything to do with what we cherished during our upbringing, and is all about how we personally define “home.” What are you doing to get people to AHA! online? The basic premise behind WellcomeMat is they want to create an easy way for Realtors to market their properties online using video. Partnership with Limelight ensures dynamic video streaming. |
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Last Updated ( Tuesday, 14 August 2007 )
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Video is the New Black in Real Estate Marketing |
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Written by Jay Williams
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Thursday, 17 May 2007 |
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Seems that adding video to your web site is all the fashion these days. CNN calls this phenomena "the 'YouTubing' of real estate marketing" and says:
Today, if your site doesn't offer virtual tours, mapping technology, neighborhood guides and a video library of buying and selling tips, it's nowhere.
There's no doubt that adding video to your listings is far more impactful than a stodgy old 360 virtual tour. Sites like YouTube and the underlying technology it's built on, Flash, have removed any hurdles that may have previously prevented you from streaming video from your Web site.
That said, video is no magic bullet and doesn't come without its own challenges; production quality and streaming quality issues plague many real estate videos and there's a big difference between simply stringing static images together Ken Burns style and a professionally shot and edited video production.
But, if you're not already thinking about how you can take advantage of video in your marketing efforts, you should. This is a fad that's not going away.
Joel Burslem - Future of Real Estate Marketing |
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Written by Jay Williams
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Thursday, 17 May 2007 |
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Team WellcomeMat is pleased to announce that we have partnered with ForSaleByOwner.com to power video on their site. In short, they get video, know the power of this medium, and have shouldered the cost of video for their customers. All new ForSaleByOwner.com customers can now upload video on their site, or send in video tapes for WellcomeMat to upload for free.
In the end, WellcomeMat is a non-political, non-judgemental, technology company. We want to help the world to real estate and local business video. Much of what we do on the .Com is related to building out our solution(s) for agents, brokers, property managers, leasing agents etc. But, no matter how any of us feel about the FSBO segment of the marketplace, it is a thriving, viable business that is not going away. Now the king of this space is using video on a mass scale. |
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Written by Web master
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Wednesday, 12 May 2004 |
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Videographers for the Atlanta, Georgia market. |
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Last Updated ( Monday, 19 March 2007 )
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Written by Jay Williams
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Thursday, 29 March 2007 |
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Interactive on line media presenting compelling advertising that brings your website to life. figVideo produces video tours and commercials ideal for selling and educating. • commercial real estate - sales & leasing • residential real estate - rentals and homes for sale • vacation / resorts - the ideal 'look before you book' tool • company information - video business cards tell your story and put your best face in front of your clients and customers • education and training - ideal for presenting information 'capture it once and tell it over and over'
Combining the power of video on the internet into focused websites that attract targeted buyers for real estate. Your video tour is truly mobile - send it via email, add a link to your own hosted page on wellcomemat.com, or copy and paste some html code into your own web page on your own site to display the video anywhere! Great for craigslist.org ads!
Have an iPod? We can also post your video on iTunes for easy download.
Want More? We can also upload video to google video, and youtube, however the quality doesn't compare with wellcomemat.com.
If you're a real estate broker or agent, let us tell you how you can create your own video website. |
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Last Updated ( Sunday, 08 April 2007 )
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New Firefox Brings Location to the Browser
Location awareness is one of the killer features in the new iPhone. Especially in real estate apps, like Zillow’s app, which recently broke ½ million downloads.
We all know the old axiom with property, right? Location, location, location.
Now that can be translated to your desktop, in addition to your phone. The new version of Firefox (3.5) [...] Ad: Win more business. Showcase your company with a custom video ad from Turnhere. Learn more today!.
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Looking for Hyperlocal Content?
Outside.in has you covered.
They have just launched a new product called Outside.in for Publishers - what they’re calling “an out-of-the-box hyperlocal news section for your website”.
Features include:
Customized Neighborhood News Pages for every neighborhood in your market.
Rich, interactive maps, headlines, and excerpts.
Access to aggregated stories from all local blogs, news sites, and other sources?including Twitter!
Tools to curate [...] Ad: Win more business. Showcase your company with a custom video ad from Turnhere. Learn more today!.
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WellcomeMat Brings Local Video to Your TV
6 months ago I gave up my cable TV subscription. How? One word.
Boxee.
Boxee is a revolutionary application that lets you pull together all your media together in a single browser that you can access from the comfort of your couch. I truly believe that Boxee - when combined with a device like my AppleTV [...] Ad: Win more business. Showcase your company with a custom video ad from Turnhere. Learn more today!.
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Friday Fun: Augmented Reality Nearly Here
A nice demonstration of a visual navigation app being developed by Occipital. The app searches for what you’re looking for, plots it inside geo-space and then provides you with directions and a preview of how to get there.
(h/t Techcrunch)
Ad: Win more business. Showcase your company with a custom video ad from Turnhere. Learn more [...] Ad: Win more business. Showcase your company with a custom video ad from Turnhere. Learn more today!.
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Real Estate Connect registration deadline tomorrow
Have you got your ticket for Real Estate Connect San Francisco 2009 yet? Only one more day till the price goes up!
This will be the fifth Connect conference that I’ve been been part of and I’m proud of having been able to contribute to the program over the years.
But more importantly, Connect is something [...] Ad: Win more business. Showcase your company with a custom video ad from Turnhere. Learn more today!.
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Realestate.com Goes Social, Launches Town Square
Realestate.com, the online real estate destination owned by the online mortgage giant LendingTree, rolled out a new sitewide redesign last week.
The new design is clean, fast and eminently usable. And while not as tricked out as some of its competitors, the site is a very capable competitor. Results are returned in a very easy to [...] Ad: Win more business. Showcase your company with a custom video ad from Turnhere. Learn more today!.
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Why the Future of Real Estate is Mobile?
Real estate technology is headed straight to the small screen.
‘Nuff said.
For more background on this - read some of these earlier posts:
House Hunting On The Go
Mobile Real Estate can Thank the iPhone
Apple Releases SDK Kit for iPhone
Mobile Real Estate Search Paradigm Just Shifted
Ad: Win more business. Showcase your company with a custom video ad from [...] Ad: Win more business. Showcase your company with a custom video ad from Turnhere. Learn more today!.
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Estately Heads South
Estately has been playing the slow and steady game, but it’s one that I’m increasingly convinced is working out for them.
Today, they announced the addition of their tenth metropolitan market as they bring Atlanta under their fold. Adding 127,000 listings from two Georgia MLS databases, it now brings the total number of properties for sale [...] Ad: Win more business. Showcase your company with a custom video ad from Turnhere. Learn more today!.
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