Real Estate Video
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Written by Jay Williams
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Tuesday, 14 August 2007 |
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Susan, a writer for The New York Times, needed to sell her NYC apartment. Videographer Teddy Stoecklein was found on WellcomeMat and hired to shoot the video. After Susan listed her property with real estate agent Doug Heddings, the video was viewed by an Italian woman who only viewed the video twice before scheduling a physical appointment. The woman couldn’t decide whether or not to put an offer on the property, so she decided to send the video link to her family in Italy. The video was then viewed three more times by her family. With the help of WellcomeMat and her family, the woman decided to put a contract on the $800,000 apartment at list price. The apartment sold after being viewed only five times. Now that’s the power of online real estate video.
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Last Updated ( Friday, 11 January 2008 )
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Written by Jay Williams
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Sunday, 24 June 2007 |
 For months, since Steve Jobs unveiled the iPhone, buzz has been building. A few choice people already have them. But next Friday, June 29, the iPhone becomes widely available in the U.S. And it is going to be very compatible with Google applications. And this could be good for real estate technology. Google maps is the one application that comes immediately to my mind when I think of compatibility with real estate. But iPhone is also very ready for AJAX, that convenient way of interaction on the Internet. ZDNet reports on some of the capabilities of the iPhone, especially with regard to how it will interact with AJAX:
Enterprises could create applications
in Ajax and run them on any device they choose, including the iPhone,
without any need for the time-consuming coding normally required to
port applications onto different devices.
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Last Updated ( Sunday, 24 June 2007 )
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Fig Video High Definition Video |
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Written by Web Master
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Saturday, 12 June 2004 |
 High Definition digital video tours are designed to make viewing properties across the internet easy and rewarding. Walk through video tours are your virtual open house, allowing prospective buyers to preview your home for sale on the internet. Realtors and sellers have discovered online video sites as a powerful new tool in a housing market that's increasingly friendly to buyers — and it's a trend that's saving everyone time.The fig rig allows us to walk through your property or business with smooth motion, capturing the feel and flow with a "reality tour" video, not a "virtual tour". State-of-the-art, interactive online virtual real estate tours with narration and background music. Professionally produced community highlight videos covering all aspects of the communities where your properties are located. View a sample home listing: Wellcomemat Sample Listing. Click here for a Video Tour pop-up player |
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Last Updated ( Friday, 13 April 2007 )
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Video Tours are The Future of Real Estate Marketing & Local Business Advertising |
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Written by Jay Williams
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Wednesday, 07 July 2004 |
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Put out your WellcomeMat! No, Wellcome is not a typo! Wellcomemat.com has been referred to as the “YouTube of real estate,” enabling anyone to upload video about a property they are trying to sell. We think the world will be a better place when anyone can view the world’s interiors/exteriors from their favorite chair. Team WellcomeMat has had many, many conversations with people about the difference between video and virtual tours. Instead of taking the time to write negative things about virtual tours (we wouldn’t have much to talk about if you choose virtual tours over video), I would rather speak to the strengths of video:  -Video brings an entire space together (rather than segmenting spaces into pivot points)
-Video invokes emotion into viewers
-If done right, video has personality…or shall we say “AHA!” A great example!
AHA-first identified by Stephanie Rosenbloom of the New York Times-is the moment that each of us have when we have found our next place to live or do business: it takes effect almost instantaneously, it has everything to do with what we cherished during our upbringing, and is all about how we personally define “home.” What are you doing to get people to AHA! online? The basic premise behind WellcomeMat is they want to create an easy way for Realtors to market their properties online using video. Partnership with Limelight ensures dynamic video streaming. |
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Last Updated ( Tuesday, 14 August 2007 )
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Video is the New Black in Real Estate Marketing |
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Written by Jay Williams
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Thursday, 17 May 2007 |
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Seems that adding video to your web site is all the fashion these days. CNN calls this phenomena "the 'YouTubing' of real estate marketing" and says:
Today, if your site doesn't offer virtual tours, mapping technology, neighborhood guides and a video library of buying and selling tips, it's nowhere.
There's no doubt that adding video to your listings is far more impactful than a stodgy old 360 virtual tour. Sites like YouTube and the underlying technology it's built on, Flash, have removed any hurdles that may have previously prevented you from streaming video from your Web site.
That said, video is no magic bullet and doesn't come without its own challenges; production quality and streaming quality issues plague many real estate videos and there's a big difference between simply stringing static images together Ken Burns style and a professionally shot and edited video production.
But, if you're not already thinking about how you can take advantage of video in your marketing efforts, you should. This is a fad that's not going away.
Joel Burslem - Future of Real Estate Marketing |
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Written by Jay Williams
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Thursday, 17 May 2007 |
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Team WellcomeMat is pleased to announce that we have partnered with ForSaleByOwner.com to power video on their site. In short, they get video, know the power of this medium, and have shouldered the cost of video for their customers. All new ForSaleByOwner.com customers can now upload video on their site, or send in video tapes for WellcomeMat to upload for free.
In the end, WellcomeMat is a non-political, non-judgemental, technology company. We want to help the world to real estate and local business video. Much of what we do on the .Com is related to building out our solution(s) for agents, brokers, property managers, leasing agents etc. But, no matter how any of us feel about the FSBO segment of the marketplace, it is a thriving, viable business that is not going away. Now the king of this space is using video on a mass scale. |
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Written by Web master
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Wednesday, 12 May 2004 |
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Videographers for the Atlanta, Georgia market. |
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Last Updated ( Monday, 19 March 2007 )
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Written by Jay Williams
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Thursday, 29 March 2007 |
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Interactive on line media presenting compelling advertising that brings your website to life. figVideo produces video tours and commercials ideal for selling and educating. • commercial real estate - sales & leasing • residential real estate - rentals and homes for sale • vacation / resorts - the ideal 'look before you book' tool • company information - video business cards tell your story and put your best face in front of your clients and customers • education and training - ideal for presenting information 'capture it once and tell it over and over'
Combining the power of video on the internet into focused websites that attract targeted buyers for real estate. Your video tour is truly mobile - send it via email, add a link to your own hosted page on wellcomemat.com, or copy and paste some html code into your own web page on your own site to display the video anywhere! Great for craigslist.org ads!
Have an iPod? We can also post your video on iTunes for easy download.
Want More? We can also upload video to google video, and youtube, however the quality doesn't compare with wellcomemat.com.
If you're a real estate broker or agent, let us tell you how you can create your own video website. |
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Last Updated ( Sunday, 08 April 2007 )
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Connect with me at Connect
Right now my life feels a little like this motorcycle ride I took a few week’s back…
It’s all a bit of a blur.
Real Estate Connect SF 2008 kicks off in little less than 24 hours and I think it’s shaping up to be one of the best events we’ve put together. But, needless to say, [...]
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Millions of Listings Oh My
Frontdoor.com, the upstart real estate search portal from media giant Scripps Network Interactive, continues to move forward. From their most recent press release:
Just six months after opening, FrontDoor.com, the real estate Web site powered by HGTV, continues to unlock home ownership information for users ? now offering more than 3 million listings of homes for [...]
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Get Your .Me Domain Today
Open registration for .Me domains starts to today. The domains, which were previously reserved for entities based in the country of Montenegro, are now available for anyone to purchase.
(Amusingly, .Me was assigned to Montenegro after is declared independence from the former Serbia and Montenegro which used the TLD .Yu… so .Me split from .Yu)
Uses for [...]
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Real Estate 2.0 Expands
The guys at 1000Watt have redrawn the Real Estate Web 2.0 mindmap. Make sure you go and check it out.
What’s impressive is that despite the gruesome economic news and horrific market conditions many in the industry are facing there is still so much innovation happening on the technology side.
I think this is going to be [...]
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More Proof You Need to be Marketing Online
Yahoo! Inc., just released the results of a study they did on how the Internet influences home buyers and sellers and specifically how it influences consumers when it comes to selecting a real estate agent.
No great surprises in the results (which were tabulated from a survey of 500 participants)… Yahoo’s found that… Yes… the Internet [...]
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Trulia Gets Beaucoup Bucks
Photo by Tracy O
Simmering resentment over Trulia’s SEO practices (see Trulia Caught Cloaking Red Handed) hasn’t stopped the search site from landing another $15 million in funding.
Deep Fork Capital LLC led the financing to top up Trulia’s reserves; Trulia’s other investors Sequoia Capital, Accel Partners and Fayez Sarofim & Co. also participated.
In the statement, Trulia [...]
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Moo Launches Business Cards for Agents
Moo is one of my very favorite online printing companies. In fact, the first time I went to Inman’s Real Estate Connect (see Help Plan My Trip to Inman Connect NYC) I carried with me in my pocket a handful of Moo’s MiniCards with me that had my blog URL and contact information on it.
For [...]
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Best of FOREM: Marketing Real Estate on Facebook
Marketing Real Estate on Facebook (and Other Social Networks) by Joel Burslem on Wednesday, May 2, 2007.
I?ll admit it. I?m hooked on Facebook. I somehow missed out the whole MySpace craze (thankfully, visiting a MySpace page now just makes my eyes hurt) - but Facebook has me hook, line and sinker.
Over on the Inman Blog, [...]
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